Alessi's 100 years of irony.
Irony: the seventh value that Alessi rediscovers in the collection dedicated to its 100 years. But where does it come from? It starts from the designers' desire not to take themselves too seriously and it arrives on social networks.
Alessi, irony e Paolo Danzì.
Paolo Danzì, meme creator and founder of the social page Sapore di male [linkhttps://www.instagram.com/sapore.di.male/?hl=it], introduces us to the world of irony.
And he does it in his own way, with his creative ideas and his vision. A vision that does not deviate too much from the imagery of Alessi's designers, because irony, in his own words, is:
"the inexact science that gives a laugh to intelligence".
A bit like Achille Castiglioni and his BulBul for Alessi.
Yes, because the master has turned irony into a true work of art.
"Another important thing is to make fun of yourself and also not to put it down too hard with this design, to take society as it is."
And it's in that spirit that BulBul, an ironic kettle of great design, was born.
BulBul, don't call it a kettle.
Bulbul, in fact, is much more than a simple kettle. Its shape is designed to take the form of a curling stone. Easier to handle, easier to carry, it almost seems as if its unusual shape is an invitation to play, letting it slide across the kitchen counter.
And it is here that all of Achille Castiglioni's irony is hidden, an irony capable of transforming a simple accessory into unique, precious, special, and incredibly playful forms.
Come and discover all the irony of Alessi100 collection by Vittorio Bagagli.
We are waiting for you.